A series
Spy on your competitors.
Your competitors are showing you, publicly, which ads make them money. A series on where to look, what to write down, and how to turn it into your own winner.
Google and Meta, side by side
Two public tools show you every ad a competitor is running, on Google and on Meta. What to look for, and what it tells you.
- Open Google's Ads Transparency Center
- Play the whole spot
- Open Meta's Ad Library for the same business
- Read what it tells you
The Google Ads Transparency Center guide is next. The Meta half is written, and it is what you get today.
Meta Ads
Your competitors are showing you which ads make them money. Here's how to find them.
- Open Meta's Ad Library
- Find what's still running
- Write down the structure, not the words
- Rebuild it with your own material
More episodes as they are made — each one a different platform, the same method. The comment keyword on any of the reels is SPY.
Check your best post
The boost check
Two numbers from Instagram Insights, one comparison, and a straight answer on whether a post has earned a boost.