$99.7M
4 stores I own or operate
Lifetime sales across the four, from 648,000+ orders.
Shopify admin, read Sep 4, 2026. See the four dashboards
For owners and marketers who run their ads.
4 exits and 11 M&A transactions, 1,200+ ad accounts, and $15B in sales across my own brands and leadership roles, including APMEX.
An AI Ad Operator is an owner or marketer who briefs AI agents trained on their own business, then approves every ad before a dollar is spent.

$99.7M
Lifetime sales across the four, from 648,000+ orders.
Shopify admin, read Sep 4, 2026. See the four dashboards
81Kto294K
New customers a year, under my leadership. Revenue grew from $980M to $2.3B in my years there.
$600to$49
Cost per lead, for a client.
$3.8Mto$7.4M
Annual revenue. I own 50% and lead marketing and finance every day. Margin rose from 18% to 31%.
$1.2Mreportedvs$6.3Mreconciled
The ad platform credited $1.2M. The dealer's own system shows $6.3M. The platform saw less than a fifth of the sales.



SPY #2
Aired Mon, Sep 21
SPY #1
Aired Tue, Sep 15
My AI agents draft the work and put it on my desk, beside what the platforms recommend. I approve or decline each one, and only what I approve goes anywhere near an ad account.

Meta's recommended setupAds Manager
Launch on the recommended setup.
Meta scores this setup 100.

Meta also switches creative features on by default, if we predict they will help improve performance.

Declined.
Every setting on my ads is one I chose.
I built them and I run them.

The guides
One move per guide. What to type, why it works, and what to do with the answer.