Privacy Policy

What you give me

Several places on this site ask for information, and each one asks for only what it needs: the contact form (name, email, your revenue range, what you wrote and, if you give it, how you found me), the skills library signup (email, and first name if you give it), the guide downloads (first name, email and, if you give it, a phone number), booking a call (name, email, the time you chose and, if you give them, your company and notes), and Instagram automations run through ManyChat (your Instagram handle and the email you send it).

Live sessions and The Amplification Ladder ask for a little more: a live-session seat or the Ladder is bought through the Stripe checkout below; the Ladder’s waitlist takes your first name, email and, if you give it, a phone number; and its VIP intake and booking take your Instagram handle, website, how I’ll see your ad account, your goal, what a customer is worth to you, your budget and notes, your name, and the time you chose.

If you buy something, checkout is handled by Stripe. Stripe collects your name, email, billing address and card details. Card numbers never touch this site or any server I control.

What is collected automatically

Analytics and advertising tools load on every page for every visitor. There is currently no consent banner, so if you would rather not be measured, use a tracker blocker or your browser’s private mode — the site works fine without any of them.

Google Analytics 4, loaded through Google Tag Manager, records pages viewed, referrer, approximate location, device and browser, and events like clicking a call to action or submitting a form. Meta Pixel records the same kind of page and event data and reports it to Meta, which uses it for advertising measurement. Microsoft Clarity records session replay: mouse movement, clicks, scrolling and the content of pages you view, so I can see where a page confuses people. Clarity masks form input by default, but treat a replay as though someone watched over your shoulder.

When you complete a purchase, a server-side event is also sent to Google and to Meta’s Conversions API recording that a sale happened and its value. Where an email address is included in that event it is hashed before it is sent, which lets the ad platform match a conversion without receiving the address in the clear.

Who else sees it

I do not sell your information, and I do not share it with anyone for their own marketing. It reaches these companies only because they run part of this service:

Vercel

hosts the site and logs requests

Stripe

processes payments

Resend

sends the site’s email and holds the sign-up lists

Supabase

stores my lead records

Flodesk

holds the email lists for guide sign-ups and live-session registrants

Riverside

hosts the live session room

Google Calendar

holds the calls you book

Google, Meta and Microsoft

provide the analytics and advertising tools described above

ManyChat

runs the Instagram automations

Each holds your data under its own privacy terms.

I will also hand over information if the law requires it. There is no other circumstance in which it leaves.

Cookies

Google, Meta and Microsoft each set their own cookies for the purposes above. This site sets two of its own. bw_access holds your library access token after you sign up, so that the credential is not sitting in a URL. bw_ladder does the same for The Amplification Ladder’s buyer area, if you buy it. Both are httpOnly, meaning no script on the page can read them, and both expire after a year.

Email

If you sign up for a guide or the skills library, I email you what you asked for. When a guide’s sign-up form says so, you also get more guides, tips and tricks, and first word on events and launches, until you ask me to stop. If you join the Ladder’s waitlist, I email you the day the doors open. The sign-up form says what you will get at the point you submit it. Transactional email — a receipt, a booking confirmation, the files you bought — is sent because you asked for the thing. To come off any list, email brian@dryvn.com and I will take you off by hand the same day, and I will not email you to ask why.

How long it is kept

Sign-up list entries stay until you ask me to remove or delete them. Purchase records are kept as long as tax and accounting rules require, which in the US is seven years. Analytics data follows each provider’s own retention, which is 14 months for Google Analytics by default and shorter for Clarity.

What you can ask for

Email brian@dryvn.com and I will tell you what I hold about you, correct it, or delete it. Depending on where you live you may have a statutory right to those things; you do not need to cite a statute, and I will do it either way. Deleting purchase records I am legally required to keep is the one exception, and I will say so if it applies.

Children

This is a business-to-business site. It is not directed at anyone under 18 and I do not knowingly collect their information.

Changes

If this changes, the date at the top changes with it. Questions go to brian@dryvn.com.