Proof

The fleet runs real businesses, mine and my clients’.

Most people teaching AI have a course. I have stores. These are the live Shopify admins of four businesses I own or operate today, with agents working inside them every day — drafting, analyzing and queuing the work, behind an approval gate.

What is running now

$99.7M

Lifetime sales through stores I own or operate today

648,000+ orders across 4 Shopify stores that are trading right now, with the fleet working inside them. Read from the admin. First-party, not attributed.

Shopify admin, read Sep 4, 2026. See the four dashboards

$195M

In reconciled sales across connected businesses

Attributed marketing across connected businesses, year to date 2026. A deliberate floor, not a ceiling — it holds as the number grows.

Two different measures, kept apart on purpose: the stores are money through tills I own or operate, the reconciled figure is sales attributed to marketing I run for other people. Both understate the total.

And before any of it

Exits

M&A transactions

$15B

In career sales

Built and sold companies, ran the growth side of others, and drove revenue at a scale most operators never see. The AI came later — it is how I keep doing this work without a department behind me.

Straight off the admin.

648,000+

Orders shipped

Stores running an agent fleet

Uncropped, with the date still on them. If you run a Shopify store you already know this view, which is the point — you can check what you are looking at rather than take my word for a number I typed.

Shopify Analytics for store 1, with Sidekick stating its lifetime sales of $43.35M across 91,795 orders — Store 1Shopify, lifetime$43.35M

Shopify Analytics for store 2, with Sidekick stating its lifetime sales of $40.96M across 463,034 orders — Store 2Shopify, lifetime$40.96M

Shopify Analytics for store 3, with Sidekick stating its lifetime sales of $15.02M across 86,768 orders — Store 3Shopify, lifetime$15.02M

Shopify Analytics for store 4, with Sidekick stating its lifetime sales of $329K across 6,897 orders — Store 4Shopify, lifetime$329K

Swipe a dashboard sideways to see the rest of it.

Read from the Shopify adminSeptember 2026

And the money I spend that isn’t mine.

Client ad accounts, reported by vertical rather than by name. The two below are current accounts the fleet works inside, shown as examples, not a tally of everything I have run. Every figure in them comes out of the client’s own data warehouse, not a platform screenshot — which is the difference between what a channel claims and what actually landed.

$230M+

In career media spend

1,200+

Ad accounts run for clients

Two current client accounts, as examplesRead from each client’s warehouse, September 2026

Two current client accounts, as examples
Vertical	Spend	Conversions	Value
4x4 and off-road outfitter	$2.39M	34,422	$20.1M
Marine dealership	$1.52M	26,756	Leads only

Shown per account rather than blended, because the two do not measure the same thing. The outfitter books ecommerce revenue against its ads. The dealership closes in a DMS that is not wired to the ad platform, so what it books are qualified leads — its sales revenue is real but not yet attributable, so its value reads leads only.

Take one with you

The skill that stopped me optimizing for ROAS.

Ads to revenue to gross profit. It tells you which spend creates profitable revenue after margin and refund drag, and which spend only creates top-line sales. Most people never run the second half of that.

A real skill, generalised from the version running against a live Shopify store. Not a PDF, not a checklist — the procedure itself, versioned, ready to install.

What it’s like on the other side of it.

Text message from David: We had a record month in August. Biggest sales (and profit) month in the history of the company! It was for a joint effort and everyone's contribution made it happen, including yours! — David At a business Brian operates in.

Handwritten note from Elyse: You've taught me so much in such a short period of time. Thank you for believing in me and fostering my learning. I've enjoyed getting to know you as a leader, coworker, and as a friend. I hope our paths cross again. — Elyse Worked with Brian directly.

Brian Stewart at his desk on a video call, explaining with both hands

Learn it with me

The guides

One move per guide. What to type, why it works, and what to do with the answer.

Start with the guides